About Us

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Our Story

Our Story

Hi, I’m Radhika — a mother, a finance professional, and now, the proud founder of Joyful Souls. If you had told me a few years ago that I’d be creating affirmation kits and wellness boxes, I might’ve laughed in disbelief—probably while juggling a toddler in one arm and a laptop in the other. Life in the corporate world, paired with the rollercoaster of motherhood, taught me a lot about balance. Or, more honestly, the lack of it. In the chaos of meetings and meal preps, I often found myself craving a pause—a quiet corner of calm, a little whisper reminding me: You’re doing okay. Just breathe. And when I couldn’t find it, I decided to create it—not just for me, but for every parent, every child, every grown-up who sometimes forgets how important it is to just be.
Joyful Souls was born from that very pause.
Wecraft more than just products—we craft moments. Moments of reflection, joy, connection, and self-love. Whether it’s a journaling kit for a teenager exploring their thoughts, a lunchbox note that makes a child smile mid-school day, or a wellness box that tells a tired adult, “You matter too”—every item is a gentle nudge toward mindfulness and better mental health.
As a mother, I deeply understand how powerful it is to plant seeds of emotional well-being early on. And as someone who’s navigated boardrooms and bedtime stories, I know the value of intentional, mindful living—especially in a world that moves too fast.
So here’s my promise:

At Joyful Souls, we’ll always create with heart. We’ll continue to design tools that help you and your loved ones slow down, tune in, and grow—one affirmation, one journal page, one soulful moment at a time.
With love and light,
Radhika
Founder + Chief Soul
at Joyful Souls

The Joyful Code

These are the quiet truths we hold close. They shape what we make, how we speak,
and who we are.

Kindness is Contagious

Welead with care. Thoughtful words and simple gestures can go a long way.

Words Build Worlds

What we speak shapes how we feel. We use language with softness and intention.

Connection Over Perfection

Wecare more about what's real than what's polished. Authenticity is where true belonging begins.

Every Feeling is Welcome

All emotions have a place here- joy, fear, frustration, wonder. We honour each one without judgement.

We Rise Gently

There's no rush. Growth takes time, and we trust the pace of each soul.

Messy is Magic

Weembrace the imperfect. Growth often looks like trying, failing, and trying again.

Joy is a Practice

Joy isn't a mood- it's a way of being. We return to it, gently, in the little things.

Curiosity Leads the Way

Wonder opens doors. We follow questions with openness, not urgency.

Magic in the Mundane

Wefind beauty in the everyday- a quiet moment, a shared smile, a kind note.

What Client Says

Rohan Father of 9-year-old

"I was looking for a fun and engaging way to instill positive thinking in my son. The Joyful Souls box is perfect! The colorful cards and stickers make it exciting for him, and he loves choosing a task and recording his accomplishments in the journal. It's a wonderful way to start our days and build his self-esteem."

Smita Mother of 7-year-oldl

"Before we started using the Joyful Souls affirmation cards, my daughter was often hesitant to try new things. Now, she confidently tackles challenges and believes in her abilities. We read the cards together every morning, and she even chooses one to focus on throughout the day. It's been amazing to witness her growth!"

Mrunal Mother of 5-year-old twins

"I'm so impressed with the quality of these affirmation cards. The messages are positive and age-appropriate, and the illustrations are beautiful. My children love choosing a card each morning and discussing its meaning. It's become a cherished part of our daily routine."

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